Castle Nagoya
Promotional Campaign
print design / brand conception
Castle Walk is a promotional campaign for the Japanese providence of Nagoya. The goal of this event is to draw more visitors to this ancient castle. Nagoya is the third most visited providence by tourists in Japan and but not nearly as popular as a destination for Japan citizens. This campaign was created to increase the amount of visitors and remind locals of history of the ancient castle.
The challenge was to create something that pulled on the castle's history with a sophisticated and contemporary feel. I created something that was still historically Japanese with a modern touch. By retaining the historical aesthetic mixed with simplistic design, it appeals to both Japanese citizens as well as tourist
